Don’t Sweat the Small Stuff: Why You Should Focus on Quarterly (Not Weekly or Even Monthly) Social Media Data

Don’t Sweat the Small Stuff: Why You Should Focus on Quarterly (Not Weekly or Even Monthly) Social Media Data

It’s no secret that analyzing your social media performance on an ongoing basis plays a significant role in the success of your business’s digital presence. A strategic, easy to read social media report is key to proving the value of your online marketing strategy. These reports showcase all of your accomplishments, backed up by data.…

Everything You Need to Know About Instagram’s Latest Functionality – ‘Reels’

Everything You Need to Know About Instagram’s Latest Functionality – ‘Reels’

This past week, Instagram announced that it’s TikTok-like functionality, ’Reels,’ is now available in 50 regions, including the US, in addition to the 4 where it was already available. Per Instagram:  Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio,…

Thinking About Running a Contest on Facebook? Here’s What You Need to Know.

Thinking About Running a Contest on Facebook? Here’s What You Need to Know.

With over 2.6 billion monthly active users, Facebook continues to be the biggest social network worldwide, despite the growing popularity of other platforms, such as Instagram. Factors like Facebook’s ongoing growth and algorithm changes are certainly making it difficult for brands to gain attention, but there are ways to continue to stay relevant!  One great…