While the doors of your brick and mortar business, restaurant, gym, or store may be closed, your digital door remains open. Right now, social media is the best, most direct, most cost-effective way to connect with and sell to your customers. STAY CONNECTED TO YOUR CUSTOMERSNow more than ever, it is essential to keep your…
As the nation (if not, to a lesser or greater degree, the world) remains home to help slow the spread of COVID-19, more Americans than ever before are actively working from home. While some businesses have been fully or partially home-based pre-pandemic, for some working and collaborating remotely is a brand new experience. With the…
bbrookstone: With the ongoing spread of COVID-19, businesses are going through a rapid digital transformation. While the immediate future may be uncertain, one thing is clear – the world has changed and the mind of the consumer has changed along with it. With social distancing measures in place all over the world, digital marketing and…
With the ongoing spread of COVID-19, businesses are going through a rapid digital transformation. While the immediate future may be uncertain, one thing is clear – the world has changed and the mind of the consumer has changed along with it. With social distancing measures in place all over the world, digital marketing and virtual…
Every business, regardless of size, should have a social media strategy in place, and every strategy should be backed by a budget. Having a budget for your advertising efforts ensures that you have the appropriate funds to achieve your goals, whether that’s driving sales or just creating brand awareness. Additionally, you won’t be able to…
Earlier this month, Twitter announced that they’re working on a new feature called Fleets, which will allow users to share photos, videos, and text updates that will be visible on their profile for 24 hours. According to the platform, the Fleets will not be able to receive retweets, likes, or public replies, people can only…
Over the last several weeks, the coronavirus (COVID-19) pandemic has put the world on high alert, as concerns rise that the virus will significantly impact the wellbeing of people across the globe. Schools are closing, offices are urging employees to work from home, and now, a large number of businesses are being forced to close…
It’s no secret that Stories are a big deal on Instagram, for both brands and users alike. In fact, over 500 Million people use the feature daily. Stories are no longer seen as a fun feature for users, they’re a staple of Instagram itself. The social media giant has also been pushing hard for brands…
When it comes to Facebook, the algorithm can sometimes feel a bit mysterious, even to the most skilled marketers in the game. In its most basic definition, the algorithm is how the social network decides which posts users see, and in what order, every time they log into the platform. Since 2018, the algorithm has…
To be successful on social media in 2020, companies need digital strategies that are rooted in the latest data and trends. As marketers, we’re tasked with striking a balance between making sense of your data while also finding new ways to connect with customers. As this year gets into full swing, it’s time to refocus…