Social Media KPIs to Kick-Start Business Growth On the business end of social media, many brands fail by not tracking the numbers that reflect all your hard work. Enter: social media KPIs. KPI, or key performance indicator, is a measurable value that showcases how effectively a business is achieving its key objectives. Social media metrics…

Read More: How to Craft Killer Calls to Action (CTAs) Call-to-actions (CTAs) are a critical part of any digital marketing strategy since every piece of content you create should be crafted with a specific goal in mind—an action you’d like your followers to take after engaging with your posts. A call to action is a…