Simple Social Media Tactics That Can Make a Big Impact on Your Marketing
As business owners and employees, you know that building and nurturing your social media following is critical for your marketing strategy. Having a strong social media presence is one of the most impactful ways to ensure your business’s growth.
By creating one on one connections with your followers, you can grow relationships and establish brand loyalty with current and potential buyers. For this reason and many more, social media is the most powerful marketing tool in your arsenal and should never be taken for granted!
To ensure that you are making the most of your social media efforts, keep reading for a few small but mighty tips!
Having followers is important, but simply upping your count is not enough. Your business needs to work hard to ensure that your followers are engaging with your posts by liking, commenting, and sharing.
By tracking these metrics, you can determine if your digital strategy is effective. If you are noticing high engagement rates, you can keep moving forward with your set marketing plan. If your posts are performing below average, you will know that it is time to make some adjustments.
Staying top of Mind
Keeping followers is just as important as gaining them. To keep your audience engaged, ensure that you are posting regularly and that your posts are thumb-stoppers. To figure out when to post your content, take a look at your audience insights to see when the majority of your followers are online.
Frequent and memorable posting creates brand recognition among your followers and keeps them coming back for more!
Showing, not Telling
When it comes to your content, do not just talk about how great your products or services are in the caption, make sure you are demonstrating in the visuals! Create content that highlights the benefits of your offerings through videos, imagery, and user-generated content.
Your business should also strive to create inspirational content for your followers. If you are a home improvement company, for example, you can post about paint colors, style tips, and more.
Keep up with social media trends and events, such as pop culture happenings, national holidays, etc. You do not need to participate in every trending topic or holiday, if there is no clear way in, do not post. With that being said, it’s still important to have your finger on the pulse of what is popular on the internet. Trends change in a flash, so your brand does not want to, for example, post about a song that was popular on TikTok in January in June.
Millions of people scroll through their social media accounts multiple times a day. By keeping an eye on your performance, posting strategically, and creating great content, you can and will attract customers, even when they are not actively shopping or thinking about the types of products or services you offer.
Ready to take your social media game up a notch? Call, DM, or email us at email@example.com to get started. We would love to help you get started.