As a business owner or employee, you’ve probably heard the term Search Engine Optimization (SEO) before. At a high level, this is the practice of increasing the quantity and quality of traffic to your website through organic search results. Search engines, such as Google, have a crawler that goes out and gathers information about all…
If you are a small business that has been interested in expanding your social media marketing efforts to TikTok, the most downloaded app of 2020, this post is for you! The popular video app has launched a new Small Business Resource Center that includes case studies, creative tools, and explainers to help you become successful…
In late 2020, Instagram announced an update to its search functionally that gives users the ability to search for specific keywords within the app. Exciting news, this update is now live! Until this point, users have only been able to search for profiles, hashtags, and locations. While this may not seem like a massive update,…