When it comes to your business, generating website traffic is essential in increasing your sales and making your company more successful. There are many different ways to increase site traffic, but social media is one of the best avenues to take!
To see results, you have to marry your social media and the content on your website together in the right way. If you don’t have the right strategies in place, you won’t be able to drive traffic to your site. In this sense, promoting your company with content and social media is a single integrated process! Here are some tactics you can use to increase your site traffic.
1. Optimize your social media profiles
Optimizing your profiles is as important as optimizing your site’s SEO. Update your bios to include any relevant keywords, and make sure you don’t miss any boxes while filling out your profile. Your site SEO will rank better if you add its links to your social bios as well.
2. Use pinned posts
If you have a special promotion, sale, event, etc. you want your followers to know about, post about it on your social channels, and pin it. This makes the post stay at the top of your page’s feed, meaning it’s the first piece of content people will see when they go to your profile. When you’re done running the promotion, simply unpin the post!
3. Make your profile banners calls-to-actions
In addition to pinning posts, you can utilize your profile banner on Facebook, Twitter, and LinkedIn to alert your followers about a promotion or sale you’re running. In the graphic, include the message you want to promote, as well as the URL to your site, so people know where to go.
4. Engage on social Q&A sites
People turn to sites like Quora to find answers to questions they have regarding a wide variety of topics. You can search for topics and questions that relate to your business and post replies to people where appropriate, linking to your site in your response.
5. Engage with your target demo regularly
The beauty of social media is that you can connect with consumers directly and in real-time. Regular interaction with your followers can increase traffic to your site, as 91% of people say they visit a brand’s website after checking them out on social media.
Ready to start driving traffic to your site through killer social content? Call, DM, or email us at firstname.lastname@example.org to get started. We would love to help you enhance your online presence.