We’ve already made it to the halfway mark of 2020! Time flies when you’re crushing it on social media. Digital trends change quickly, so it’s important to keep your finger on the pulse of what’s happening on social media, as things are not as they were just a few months (or even weeks!) ago.
The state of the world over the last few months has taught us that now more than ever, people are relying on social media as a way to conduct business, shop, inform, learn, inspire, escape, and entertain. Brands around the globe, big and small, have shifted gears to produce relevant content during this new normal.
There’s no better time than now to regroup and reflect on how your business approaches social media moving forward. Keep reading for the most important brand trends you should strive to take advantage of.
Brands and marketers are currently more concerned with what’s being said about them rather than how many people are engaging with a single post. Instead of chasing a trending topic, companies are trying to understand what’s driving conversations with their customers. Once you’re able to figure out what people are saying about you, you can use that information to create relevant content, identify influencers, and source UGC.
With that said, it’s still incredibly important to regularly engage with the comments on your posts, as well as jump on a trend when it’s relevant to your brand to enhance your presence on the platforms.
In line with social listening, brands are focusing on building meaningful connections with their target audience vs. all users. Yes, brands still want to reach as many potential consumers as possible, but the emergence of “marketing tribes” proves that companies need to focus on fostering relationships with certain people, not a wide range of demographics.
Influencers aren’t going anywhere, but brands are analyzing these relationships more closely now. With platforms like Instagram starting to remove “Likes,” and the rise of fake influencers, there’s a need for these individuals to be able to back up their pricing with impressive results.
Now, partnerships with nano-influencers, those who have between 1,000 and 10,000 followers, are on the rise. These users don’t have perfectly polished feeds, they’re more focused on being the “girl/guy next door.”
Facebook recently announced the launch of Shops, a new way for small businesses to set up free storefronts on Facebook. This feature is designed to turn the social media platform into a shopping destination! (Psst, if you haven’t read our blog about this new offering, check it out!) Additionally, Instagram is debuting a new way to discover and buy products via Instagram Explore. Users will be able to browse selections from their favorite brands, filter by categories like beauty and home, and purchase everything they love in one place.
The main takeaway here is: don’t be shy about selling via social media! Consumers have become comfortable with the concept, and this is sure to give your e-commerce a boost.
We already know that both long and short-form videos are some of the most-shared content across social media. With the rise of TikTok and the ongoing success of YouTube, IGTV, and Facebook, and with options like paid and organic video, the barrier to entry is lower than ever. These days, all you need is a smartphone to start capturing great content!
Feeling more caught up on the current social landscape? If you’re ready to start making changes, don’t stress – none of these trends require you to start from scratch. Use these examples to help you analyze what ’s working with your current efforts, what’s not, and what route you can take to own the rest of 2020!
Ready to step up your social media game? Call, DM, or email us at firstname.lastname@example.org to discuss ideas. We would love to help your company shine!